Jenine Wiley brings over two decades of diverse, cross-industry experience to her role as Director of Marketing at Shajani CPA. A dynamic strategist with a background in telecommunications, real estate, new home construction, and software, Jenine is known for turning bold ideas into measurable growth. She blends creativity with data-driven execution to elevate brand presence, drive client engagement, and support business development across Shajani’s practice areas.

Jenine’s career has spanned leadership roles in sales, marketing, and business development, where she’s built and coached high-performing teams, launched integrated campaigns, and delivered results in highly competitive markets. Her strength lies in connecting the dots—aligning brand strategy with operational goals, and blending storytelling with strategic insight to build trust and credibility.

At Shajani CPA, Jenine leads all marketing efforts, including brand development, client communication, content strategy, and digital outreach. She plays a key role in enhancing client experience and driving visibility for the firm’s specialized services in tax, accounting, and advisory.

A trusted advisor and natural connector, Jenine is guided by her core values of trust, impact, change, and reciprocity. She believes in authentic communication, intentional marketing, and using the power of brand to build long-term client relationships.

Outside the office, Jenine is a proud tech enthusiast, motorcycle rider, and advocate for mental wellness. Whether she’s riding her Vulcan S through Alberta’s backroads, mentoring professionals in leadership workshops, or diving into the latest AI tools, she brings the same energy and vision that define her work.