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Navigating the New Year: Strategic Planning and Advisory Services for 2024

As we step into 2024, businesses across industries are faced with the challenge of charting a course through an increasingly complex and dynamic landscape. The beginning of the year is the perfect time for strategic planning, and at Shajani CPA, we specialize in providing the consulting and advisory services necessary to navigate these waters successfully. This blog post will explore the pivotal role of strategic planning and advisory services in the new year, highlighted by a case study from our own experience.

Reflecting on the Past to Forge the Future

The Importance of Early-Year Strategic Planning

January is not just the start of a new calendar year; it’s an opportunity for businesses to set a strategic direction that will guide them through the next twelve months and beyond. Strategic planning at the start of the year is crucial as it allows businesses to align their goals with the current market realities and internal capabilities.

Reviewing the Past Year

A critical step in this process is reviewing the previous year’s performance. Our consultants at Shajani CPA work closely with clients to dissect the past year’s successes and failures, helping them understand what worked, what didn’t, and why.

Setting Goals for 2024

With the backdrop of the previous year’s analysis, goal setting for 2024 becomes a more informed and strategic exercise. Our team assists businesses in setting realistic and measurable goals, ensuring they are not just aspirational but also achievable and aligned with the company’s long-term vision.

Anticipating and Leveraging Industry Trends

Understanding and leveraging industry trends is essential for staying competitive. We provide insights into what 2024 might hold for various industries and guide businesses on how to capitalize on these trends.

Case Study: Shajani CPA’s Success with a Manufacturing Firm


A family-owned manufacturing firm approached us with a two-year goal: prepare their business for sale. Our task was to improve the firm’s financial ratios, making it appealing to prospective buyers, and ultimately assist in the sale process.

Our Approach

  1. Improving Financial Ratios:
  • We conducted a thorough analysis of the firm’s financial statements.
  • Advised on cost reduction, revenue optimization, and balance sheet management to improve key financial ratios.
  1. Preparing a Sales Package:
  • Developed a comprehensive sales package, highlighting the firm’s strengths and potential for growth.
  1. Negotiation and Sales Agreement:
  • Assisted in negotiations, ensuring the client’s interests were well-represented.
  • Prepared a purchase-sale agreement with a focus on tax advantages.
  1. Resulting Success:
  • Our efforts resulted in the sale of the firm, exceeding the financial goals of our client.
  • We also provided assistance in retirement and estate planning post-sale.

This case study is a testament to the value that strategic consulting and advisory services can bring to a business, particularly during significant transitions.

Innovation, Risk Management, and Customized Solutions

Innovation and adaptability are key in today’s business environment. We help companies stay agile and innovative, ensuring they are prepared for both opportunities and challenges.

Risk management and contingency planning are also critical, and we assist businesses in developing robust strategies to mitigate risks.

Each business is unique, and we pride ourselves on providing customized solutions that fit the specific needs and dynamics of our clients.

Start Your Strategic Journey with Shajani CPA

As we embark on 2024, let Shajani CPA guide your business through strategic planning and advisory services. Our expertise and personalized approach can help set your business on a path to success in the new year and beyond.

This information is for discussion purposes only and should not be considered professional advice. There is no guarantee or warrant of information on this site and it should be noted that rules and laws change regularly. You should consult a professional before considering implementing or taking any action based on information on this site. Call our team for a consultation before taking any action. ©2024 Shajani CPA.

Shajani CPA is a CPA Calgary, Edmonton and Red Deer firm and provides Accountant, Bookkeeping, Tax Advice and Tax Planning services.

Nizam Shajani, Partner, LLM, CPA, CA, TEP, MBA

I enjoy formulating plans that help my clients meet their objectives. It's this sense of pride in service that facilitates client success which forms the culture of Shajani CPA.

Shajani Professional Accountants has offices in Calgary, Edmonton and Red Deer, Alberta. We’re here to support you in all of your personal and business tax and other accounting needs.